Wise: A Rebrand.
In my branding class, we were tasked with rebranding a non-profit. I decided to select WISE, or Women in Sports and Events. The deliverables include a new logo, colors, website, and brand applications.
BEFORE
AFTER
Strong and bold typeface
Lines going upwards to indicate promotion
and growth
Up and down lines showing the journey of a career and life
Empowering and striking colors
